INFO 282-10
Digital Asset Management
Fall 2018
INFO 282-10 supports the following core competencies:
D – Apply the fundamental principles of planning, management, marketing, and advocacy.
H – Demonstrate proficiency in identifying, using, and evaluating current and emerging information and communication technologies.
I – Use service concepts, principles, and techniques to connect individuals or groups with accurate, relevant, and appropriate information.
Class Overview:
INFO 282-10 taught the fundamental concepts of digital asset management including terminology, standards, lifecycle models and workflows, and general application.
Final Group Project:
The final project for this class was a 12 page paper creating a project plan for a digital asset management system implementation. The objectives of the DAM were left up to the student, but the implementation and metadata modeling needed to marry with the DAM requirements. Everything from the metadata model, future workflows, file formats, technical needs, and even DAM vendor needed to be accounted for.
I chose a fictitious ad agency and built a plan for that company to achieve a functional asset library and distribution system for global use.
You can view the final paper here: Orange_DAM_Strategy
And the metadata model here: Orange_Company_Metadata_Model
Takeaways:
This project required me to use my imagination to start with a set of requirements and build a DAM solution around them. The research I did provided excellent knowledge of current and future DAM capabilities as well as how to vet a DAM system.
The most important lesson from this project was that not all DAMs are alike. Finding a DAM that fits your requirements including functionality and current/optimal workflows is the most important piece of the puzzle. Choosing a DAM that can’t do what you need will lead to sunk costs, lost time, and poor user adoption.